Readership Age: 20-60  ( Highest age range is – 26-34)

Household income $40-$80k   2-income families   (Highest range – $55-90 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

42% sports     29% dining      20% shopping      60% family    35% health & fitness 

68% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 4.2 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      

In a relationship:  11%

Education: 

College Graduates: 50%      Some College: 33%          High School Graduates   17%

Male:   52%            Female:      48%     

Returning  46%            New  54%

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