Media Targeting: Geographic / Content / Customer interest

2022 Analytics – 1st Quarter / Jan, Feb, March    (Extended Weekend Getaways

Average Monthly Page Views: 15,174      Average Unique Visitors :  11,429

Readership Age: 20-60  ( Highest age range – 26-34)

Household income $40-$80k   2-income families   (Highest range – $55-90 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

42% sports     29% dining      20% shopping      60% family    35% health & fitness 

68% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 3.6 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

Education:  College Graduates    50%            Some College     33%               High School Graduates   17%

Male:   52%            Female:      48%     /    Returning  46%            New  54%

Top 10 States Visited by Readers:  Ohio; Indiana; Missouri; Florida; Virginia; Kansas; Michigan; Tennessee

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2021  Analytics: (Weekender Extended)  

Average Monthly Page Views: 13,274                Average Unique Visitors :  9,318

Readership Age: 20-65    (Highest range – 25-34)     Male 54%    Female 46%

Household income $40-$80k   2-income families   (Highest range – $60-70 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways, event oriented

Average Minutes Spent: 2.7 minutes on web / Average 3-4 pages

33% sports activities     25% dining      20% shopping      60% family

Marital Status:   Married / Approximately – 55%       Single / 25%      In a relationship:  20%

Education:  College Graduates    66%            Some College     25%               High School Graduates    9%

Returning  38%            New   62%

Top 10 States Visited by Readers: Ohio / Kentucky / Indiana / Florida / Michigan / Missouri / Wisconsin/Virginia /Pennsylvania

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2020 Analytics: Weekender Extended

Average Monthly Page Views: 8,356      Average Unique Visitors :  6,428

Readership Age: 25-60  ( Highest age range – 26-34)

Household income $40-$80k   2-income families  (Highest range – $55-70 k)

30% sports activities     25% dining      20% shopping      60% family    35% health & fitness   24% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 2.3 minutes online

Marital Status:   Married / Approximately – 67%       Single / 22%      In a relationship:  11%

Education:  College Graduates    62%            Some College     25%               High School Graduates   13%

Male:   54%            Female:      46%     /    Returning  36.9%            New   63.1%

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