2022 Analytics – 1st Quarter / Jan, Feb, March (Extended Weekend Getaways
Average Monthly Page Views: 15,174 Average Unique Visitors : 11,429
Readership Age: 20-60 ( Highest age range – 26-34)
Household income $40-$80k 2-income families (Highest range – $55-90 k)
Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways
42% sports 29% dining 20% shopping 60% family 35% health & fitness
68% Travel/ Tourist Destinations/ Historical Sites & Buildings
Average Minutes Spent: 3.6 minutes online
Marital Status: Married / Approximately – 67% Single / 22% In a relationship: 11%
Education: College Graduates 50% Some College 33% High School Graduates 17%
Male: 52% Female: 48% / Returning 46% New 54%
Top 10 States Visited by Readers: Ohio; Indiana; Missouri; Florida; Virginia; Kansas; Michigan; Tennessee
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2021 Analytics: (Weekender Extended) 
Average Monthly Page Views: 13,274 Average Unique Visitors : 9,318
Readership Age: 20-65 (Highest range – 25-34) Male 54% Female 46%
Household income $40-$80k 2-income families (Highest range – $60-70 k)
Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways, event oriented
Average Minutes Spent: 2.7 minutes on web / Average 3-4 pages
33% sports activities 25% dining 20% shopping 60% family
Marital Status: Married / Approximately – 55% Single / 25% In a relationship: 20%
Education: College Graduates 66% Some College 25% High School Graduates 9%
Returning 38% New 62%
Top 10 States Visited by Readers: Ohio / Kentucky / Indiana / Florida / Michigan / Missouri / Wisconsin/Virginia /Pennsylvania
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2020 Analytics: Weekender Extended
Average Monthly Page Views: 8,356 Average Unique Visitors : 6,428
Readership Age: 25-60 ( Highest age range – 26-34)
Household income $40-$80k 2-income families (Highest range – $55-70 k)
30% sports activities 25% dining 20% shopping 60% family 35% health & fitness 24% Travel/ Tourist Destinations/ Historical Sites & Buildings
Average Minutes Spent: 2.3 minutes online
Marital Status: Married / Approximately – 67% Single / 22% In a relationship: 11%
Education: College Graduates 62% Some College 25% High School Graduates 13%
Male: 54% Female: 46% / Returning 36.9% New 63.1%
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