Readership Age: 20-60  ( Highest age range is – 26-34)

Household income $45-$90k   2-income families   (Highest interest: – $55-65 k)

The following percentages are based on travel magazine readers:

58% Cultural Experiences – museums & history    /     55% dining and culinary travel   /    51%  Family

32% Adventure   32% shopping    43% relaxation    35% health & fitness   $48 Road Trips

 

Average Minutes Spent: 3.8 minutes on website

Marital Status:   Married / Approximately – 65%       Single / 12%      In a relationship:  23%

Education: 

College Graduates: 42%      Some College: 31%          High School Graduates   27%

Male:   51%            Female:      49%     

Returning  46%            New  54%

– – – – – – – – – – – – – – – — – – – – – – – – – – – – – – – – – – –  – – – – –