Readership Age: 20-60  ( Highest age range is – 26-34)

Household income $40-$80k   2-income families   (Highest range – $55-60 k)

Travelers interested in road trip ideas, vacation destinations, country-wide travel, weekend getaways

41% sports     33% dining      20% shopping      63% family    27% health & fitness 

48% Travel/ Tourist Destinations/ Historical Sites & Buildings

Average Minutes Spent: 3.8 minutes on website

Marital Status:   Married / Approximately – 65%       Single / 22%      

In a relationship:  13%

Education: 

College Graduates: 42%      Some College: 31%          High School Graduates   27%

Male:   51%            Female:      49%     

Returning  46%            New  54%

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