Readership Age: 20-60 ( Highest age range is – 26-34)
Household income $45-$90k 2-income families (Highest interest: – $55-65 k)
The following percentages are based on travel magazine readers:
58% Cultural Experiences – museums & history / 55% dining and culinary travel / 51% Family
32% Adventure 32% shopping 43% relaxation 35% health & fitness $48 Road Trips
Average Minutes Spent: 3.8 minutes on website
Marital Status: Married / Approximately – 65% Single / 12% In a relationship: 23%
Education:
College Graduates: 42% Some College: 31% High School Graduates 27%
Male: 51% Female: 49%
Returning 46% New 54%
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